New media is able to foster creativity because it allows one to be self-expressive about what they love doing and what they want to show to the world. Some examples include the use of Facebook, Youtube and Instagram. Youtube has a wide variety of content for viewers to enjoy, which includes, make-up tutorials, make-up product reviews, food adventures, gaming, comedy, video blogs, music playlists, how-to videos, and much more. People who make videos on Youtube often also ask for viewer opinions on what types of videos they would like to see to please its consumers. In "How user-generated content can improve your social media marketing skills," they mention the different ways that can bring more consumers to enjoy one's content more. Some of these include, incentives, such as promotion codes and discounts through sponsorships, direct conversation with consumers through community blogs, and truthful thoughts through reviewed products or content. People are more likely to do things if they hear the truth. Incentives are often common these days when watching youtube videos. A user may be being paid to sponsor to review a certain product in order for a company to gain revenue from it. It offers discount codes that also have the power to persuade a customer to buy something. An example of this process is James Charles, where he promotes a brand called "Morphe" and in return he is able to give his subscribes a 10% discount code to spend on their products. Being able to connect with consumers is an important step in fostering creativity because one is able to do what they enjoy doing and is also able to share their content with the world, who may also enjoy this type of content.
Privacy and confidentiality continues to be a main issues through the use of new media. The increased use of digitalized media has raised concerns on who might see their personal info or who might have access to their personal accounts. Hacking has become a big issue in digital age. There is always the risk of information being released without one's permission when providing information to companies because of uncertainty of events that may happen. In the article, "Target works on security-heavy credit cards, after breach," Target mentions they experienced a security breach and that led to the leak and exposure of 110 million customers of their personal information and credentials. They have aimed to encrypt user personal data, so it is harder to hack. Another issues is that social Media websites may have a complicated system of rules in order to keep certain posts or photos private. A great example showcasing this is Facebook. In the article, "Facebook Privacy is
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